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Dos Equis to Replace Its “Most Interesting Man in the World”

Dos Equis is replacing the actor who plays the “Most Interesting Man in the World” in its iconic beer ads. Jonathon Goldsmith, who has played the character since the campaign launched 10 years ago, will make his final appearance in an ad that debuts today. It shows the 77-year-old actor embarking on a one-way trip to Mars and a voiceover declaring that “his only regret is not knowing what regret feels like.” Meanwhile, Goldsmith tells USA Today that his role was largely inspired by his own life. “I put all of myself into this character,” he says. “What you see on screen was all there long before the this role was created–the beard, the mischief, the tan. I have a tremendous lust for life that hopefully comes across in my portrayal of The Most Interesting Man.”

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